Marketing Analytics: Marketing Measurement Strategy

Marketing Analytics: Marketing Measurement Strategy

Organization: University of California, Berkeley

Apply By: No Deadline

Free/Paid: Free
Duration: 15 Day - 1 month
Type: Self Study (Flexible)
Level: Beginners

About Organizer:

The University of California, Berkeley was chartered in 1868, and its flagship campus — envisioned as a "City of Learning" — was established at Berkeley, on San Francisco Bay. Berkeley faculty consists of 1,582 full-time and 500 part-time faculty members dispersed among more than 130 academic departments and more than 80 interdisciplinary research units. Berkeley alumni have received 28 Nobel prizes, and there are eight Nobel Laureates, 32 MacArthur Fellows, and four Pulitzer Prize winners among the current faculty.

In September 2012, to mark Berkeley's commitment to innovation in teaching and learning, The Berkeley Resource Center for Online Education (BRCOE) was formed. The Center is a resource hub and an operational catalyst for all internal campus-wide and external resources to advise, coordinate, and facilitate the University’s online education initiatives, ranging from credit and non-credit courses, to online degree programs and MOOC projects, including the MOOCLab initiative.

About Course:

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.

In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.

Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

What You Learn:

  • How to identify market trends
  • How to predict future conditions
  • An understanding of metrics used to measure marketing success
  • Exclusive Content for Verified Learners:
    • Exclusive how-to videos on applying the R programming language to analytics. Many companies, such as Facebook and Google, use R for analytics, so it is a language you need to know.
    • Exclusive discussions just for verified learners on the use of R in analytics.

Prerequisites

Familiarity with marketing and basic operations in Microsoft Excel preferred, but not required.

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